I had a chance participate in various trade shows by contributing as part of a collaborative team responsible for the design and coordination of Umbra’s booth. From initial concept development to the final setup, I worked closely with the team to ensure every element reflected the brand’s vision and standards. During the setup process, I was actively involved in executing the design, ensuring precision and attention to detail. Representing the design department at the event allowed me to engage with attendees, effectively communicate creative approach, and gather valuable feedback from customers and sales team. This experience underscored the importance of teamwork, meticulous planning, and strategic design in creating a compelling presence at industry events.

Photos below are from:

• NY Now (New York, USA) - 2020

• Toronto Gift Fair (Toronto, Canada) - 2023